Cards Against Humanity and its expansions have historically been the best selling games on Amazon since their initial release. Seeking better control over the product experience, CAH decided to build it’s own e-commerce to market, fulfill orders, and ship the game directly to players and collectors.

As an early employee at CAH, I was an integral part of the team that simplified and re-engineered many common e-commerce UX patterns and language within both the landing and checkout experience. Much of my work involved initial wireframes and creative direction, UX / UI iteration, and front-end development coordination.

Visit the site here.

web DEVELOPMENT: SCOTT ROBBIN, JON BUDA, & PABLO ROZANSKI

MOTION: BEN HANTOOT

DESIGN DIRECTOR: MAX TEMKIN

In our initial work, the cart is envisioned as a persistent footer within the site, and is animated with icons and small interactions as users add items. These icons also function as anchors to their respective parts of the page, thus letting the user change quantity.

Upon scrolling to the bottom of the page, the cart previously unfolded to its full breadth.

I was also key in reimagining a simplified checkout flow.

If you're interested in seeing any more of this work,
feel free to get in touch.